Almost each and everyone are familiar with the theory of search engine optimization. Though, not everybody understands the social media optimization. Such as SMO, SEO is a mode to boost the visibility of your site so as to increase the targeted traffic and also enhance exchange rates. There are methods for social media optimization that are dissimilar than SEO methods, but it is probably to apply a flourishing SMO operation each step of the procedure.
There are mainly two types of social media optimization. In first type of feature you can directly use the content, it also include polling tools, user feedback, RSS feeds and sharing buttons. These tools are also permits the clients to feel like they are contributing in the content of a site. Second is using promotional activities as these are completed to endorse the things other than the original content of a site. You can also accomplish by using the blogging, conversation boards and also updates on websites such as Twitter and Face book as these are the superb way to promote the sites.
There are lots of advantages of social media optimization. Firstly it helps the web masters to take profits of the experience of viral marketing. Social media permits your visibility to develop exponentially. You can increase the viral campaign of your own by the usage of some methods such as social bookmarking, photo, sharing and video sharing.
Social media optimization can be considered as essential part of your status management system. Social media is one of the superb forums to answer to negative advertising and to proclaim fresh and stimulating products.
To expand a forceful social media optimization plan, you have to focal point on five essential keys such as ease of bookmarking, moving content, connecting communities, encouraging inbound links and rewarding inbound links, as when these areas are fruitfully performed will permit you to consume profits of all media sites have to present.
Social media optimization not only boost your company on the social networking sites but it will also have a contact on your search engine outcomes as lots of your SMO efforts will boost your links and increase your content.
As may notice that spending some of your time on social media optimization is a succeed condition. The only disadvantage may be the amount of time wanted to fully apply a SMO plan.
Accomplish indispensable requirement by software application
Success in the IT industry highly depends on the accurate synergy of technical applications with innovative ideas and strategic techniques. Customization and development of software’s to expand your creative potential and effectiveness is the need of the hour. By Software development services,
you get tailor made software’s which suits your business objectives.Organizations the world over are currently facing the monumental task of having adapt to the changing business and economic environments, the need to be able to grow business while doing the same with fewer resources and developing the ability to deliver products and services to clients within shrinking budgets.
Faster computers and innovative technologies can be leveraged to do this very efficiently, however, the barrier still remains, the ability to find and retain resources, with the right experience and expertise, at the right time and at an appropriate cost.
Software is supposed to make our lives easier, but not all software development solutions are immediately available in a box to be purchased off a shelf. The disadvantage of standardized software solutions is that they are designed for everyone that means it may or may not work for you or your business. Forcing your business processes into someone’s idea of a standard solution just doesn’t work for all businesses. When it comes to your business, you may need a custom software solution if you are to gain an edge on the competition or deliver a unique product or service.
The competent team of software development India possesses expertise in software development technologies over a wide range of custom programming platforms including .NET and PHP among others. During the different phases of development, all aspects of your project are given due consideration.
Equal importance is given to the presentation and the technology of particular software. Care is also taken to make your software secure. Thorough testing process is conducted to avoid any flaws or mal-functioning. Software development India also offers life-long maintenance for your software.
With their well-defined methodologies, they endeavor to provide you with reliable, secure, robust and easy to maintain business applications. Apart from this, software application development India team strongly focuses on quality output and on-time delivery.
There well-defined processes and productive solutions aim to solve your complex problems and cover gaps to help you achieve your targets. There team possesses vast experience and process-oriented development methods and they have catered to clients globally upgrading and customizing their present applications with the latest technologies.
you get tailor made software’s which suits your business objectives.Organizations the world over are currently facing the monumental task of having adapt to the changing business and economic environments, the need to be able to grow business while doing the same with fewer resources and developing the ability to deliver products and services to clients within shrinking budgets.
Faster computers and innovative technologies can be leveraged to do this very efficiently, however, the barrier still remains, the ability to find and retain resources, with the right experience and expertise, at the right time and at an appropriate cost.
Software is supposed to make our lives easier, but not all software development solutions are immediately available in a box to be purchased off a shelf. The disadvantage of standardized software solutions is that they are designed for everyone that means it may or may not work for you or your business. Forcing your business processes into someone’s idea of a standard solution just doesn’t work for all businesses. When it comes to your business, you may need a custom software solution if you are to gain an edge on the competition or deliver a unique product or service.
The competent team of software development India possesses expertise in software development technologies over a wide range of custom programming platforms including .NET and PHP among others. During the different phases of development, all aspects of your project are given due consideration.
Equal importance is given to the presentation and the technology of particular software. Care is also taken to make your software secure. Thorough testing process is conducted to avoid any flaws or mal-functioning. Software development India also offers life-long maintenance for your software.
With their well-defined methodologies, they endeavor to provide you with reliable, secure, robust and easy to maintain business applications. Apart from this, software application development India team strongly focuses on quality output and on-time delivery.
There well-defined processes and productive solutions aim to solve your complex problems and cover gaps to help you achieve your targets. There team possesses vast experience and process-oriented development methods and they have catered to clients globally upgrading and customizing their present applications with the latest technologies.
UK Universities in Nigeria Assisting Several Nigerians to Achieve Their Dreams
If you are one of those residents of the country Nigeria and foster the vision of acquiring higher degree from any well known universities of UK, then nothing can become barrier in the way of achieving your dream now. Are you worried about scholarship, fund to pay the fees, or visa? Then stop worrying when you have the facility of study online available to you. You may easily enroll your name in UK universities in Nigeria to acquire a degree of UK University simply by sitting back at your house.
Sounding strange? But it is true in actual. This facility of study online is indeed like the dream getting the shape of reality for Nigerian residents who desire to earn higher degree but previously it was not possible due to financial factor or absence of good educational institutes in their place. Many reasons may be there that bring the dreams of the individuals to a halt.
Some reasons for people not opting for higher studies
One vital cause for individuals not going for higher studies is lack of fund. When individuals opt for study abroad they are required to arrange lump sum money so that they can pay off the fees of their learning. And if individuals need to drift to another nation as the learner, they need to incur more expenditure. The living cost in UK is very high. Therefore individuals need money not only to meet the costs of the study but also to sustain them in the nation. Meeting this huge amount of money may not be feasible for everyone. Furthermore only a few numbers of individuals can successfully qualify themselves for scholarship. But maximum of the individuals may not qualify for that. What will they do? Will they not be capable to fulfill their vision of earning a higher degree? The answer is yes, they can avail the opportunity of study online system.
Online universities offer chance to achieve the dreams of several Nigerians
UK universities in Nigeria provide individuals the opportunity to chase their dreams through their study online system. Individuals can enroll their names in any course in which they have preference offered by the UK universities through the online mode of learning to obtain the valuable UK degree.
Various professional study programs along with many normal common subjects are offered through distance learning mode. Individuals may look for online UK Universities in Nigeria and make out about their courses. If individuals desire to opt for management they can do the same availing distant education MBA study program.
Check out which college is offering individuals the specialization they are fascinated about. There may be several subjects such as Finance, Marketing, HR, Information Technology, International Business, Digital Marketing etc. There after they must select the one which suits them the most in order to improve their professional prospects. By distant education system in Nigeria individuals may also earn degrees in professional study programs like fashion technology, psychology etc. the syllabus of these study programs are equivalent to the regular courses offered in the in-campus classrooms.
Sounding strange? But it is true in actual. This facility of study online is indeed like the dream getting the shape of reality for Nigerian residents who desire to earn higher degree but previously it was not possible due to financial factor or absence of good educational institutes in their place. Many reasons may be there that bring the dreams of the individuals to a halt.
Some reasons for people not opting for higher studies
One vital cause for individuals not going for higher studies is lack of fund. When individuals opt for study abroad they are required to arrange lump sum money so that they can pay off the fees of their learning. And if individuals need to drift to another nation as the learner, they need to incur more expenditure. The living cost in UK is very high. Therefore individuals need money not only to meet the costs of the study but also to sustain them in the nation. Meeting this huge amount of money may not be feasible for everyone. Furthermore only a few numbers of individuals can successfully qualify themselves for scholarship. But maximum of the individuals may not qualify for that. What will they do? Will they not be capable to fulfill their vision of earning a higher degree? The answer is yes, they can avail the opportunity of study online system.
Online universities offer chance to achieve the dreams of several Nigerians
UK universities in Nigeria provide individuals the opportunity to chase their dreams through their study online system. Individuals can enroll their names in any course in which they have preference offered by the UK universities through the online mode of learning to obtain the valuable UK degree.
Various professional study programs along with many normal common subjects are offered through distance learning mode. Individuals may look for online UK Universities in Nigeria and make out about their courses. If individuals desire to opt for management they can do the same availing distant education MBA study program.
Check out which college is offering individuals the specialization they are fascinated about. There may be several subjects such as Finance, Marketing, HR, Information Technology, International Business, Digital Marketing etc. There after they must select the one which suits them the most in order to improve their professional prospects. By distant education system in Nigeria individuals may also earn degrees in professional study programs like fashion technology, psychology etc. the syllabus of these study programs are equivalent to the regular courses offered in the in-campus classrooms.
Work from home business is relevant in today’s circumstances
Due to parenthood you must need to change work arrangements. Especially single parents who do not have any partner, they must either find the best acceptable babysitter that fits their budget or arrange more flexible work situations that minimize the need for outside care. Couples however, can be relieved and sustained on one income coming from other spouse’s job. Though, this may lead to an indulgent lifestyle which may affect other expenses as well as the child care. This situation demands you to think about how to How To Make Money Online .
Although, earning extra income from home is not difficult and has various ways to overcome the problem; most of you do not know the proper way to start with. With several work from home opportunities, you need to choose the right one which suits you and your family well. Starting your own business that can accommodate newer and tighter budgets is not as difficult as you think. Through a combination of part time child care and spouse help, many stay-at-home spouses start work from home jobs. This saves them the commuting time to the offices also and the office lifestyle costs. Plus, they can save more money while parenting their kid with more flexible work timings. This flexibility leads them to work for more productive hours instead of prescribed and fixed office timings.
Many single parents even manage to continue in their office jobs by telecommuting. Besides, these home based jobs, one should save as much as he/she can from their work from home business. This way, they will not be forced to dig too deeply into their savings during some financial downfalls.Seeing today’s circumstances, one can find a secure earning while starting a job from their home. This not only is flexible and more productive, but also enables you to give your child that rare parental care which is his birthright. So, the time is to do the actions and start a job that is secure, more promising and more family-friendly!
Although, earning extra income from home is not difficult and has various ways to overcome the problem; most of you do not know the proper way to start with. With several work from home opportunities, you need to choose the right one which suits you and your family well. Starting your own business that can accommodate newer and tighter budgets is not as difficult as you think. Through a combination of part time child care and spouse help, many stay-at-home spouses start work from home jobs. This saves them the commuting time to the offices also and the office lifestyle costs. Plus, they can save more money while parenting their kid with more flexible work timings. This flexibility leads them to work for more productive hours instead of prescribed and fixed office timings.
Many single parents even manage to continue in their office jobs by telecommuting. Besides, these home based jobs, one should save as much as he/she can from their work from home business. This way, they will not be forced to dig too deeply into their savings during some financial downfalls.Seeing today’s circumstances, one can find a secure earning while starting a job from their home. This not only is flexible and more productive, but also enables you to give your child that rare parental care which is his birthright. So, the time is to do the actions and start a job that is secure, more promising and more family-friendly!
Wells Fargo’s Response to Brexit? Buying in London’s Financial District
Wells Fargo & Co. on Monday agreed to buy a new London headquarters building, completing one of the biggest commercial real-estate deals in the U.K. since the referendum to leave the European Union.
The San Francisco bank bought the office in London’s main financial district from Slovak developer HB Reavis, which is due to finish construction on the 227,000-square-foot building in the autumn of 2017, the companies said.
Wells Fargo paid around £300 million ($395.6 million) for the building, a person familiar with the deal said.
The U.K. commercial real-estate sector has been among the hardest hit after Britons voted to leave the EU late last month. Major asset managers have halted trading on their U.K. property funds, while analysts widely predict real-estate values to fall.
Foreign financial firms that rent London office space have been a point of concern for landlords and property investors in London, where the skyline is dotted with cranes that have sprung up during a construction boom.
At the moment, foreign institutions can sell their services across the EU from London. With Britain outside the EU, they could lose this “financial passport.” If firms decide to move to Frankfurt, Paris or other European capitals, leaving behind empty London office space, property values could drop. Around 4% of the total London office occupier market could relocate, according to analysts at Swiss lender UBS.
Wells Fargo said it would move 850 employees currently in four London locations into the new building in 2018. The company said the move didn’t portend job cuts.
A spokeswoman for Wells Fargo, Kathryn Ellis, said consolidating the bank’s London-based employees was long in the works and would have happened regardless of the Brexit vote.
The move will allow the bank to “more efficiently and effectively manage our operations,” said Frank Pizzo, Wells Fargo’s regional president for Europe, the Middle East and Africa.
Ms. Ellis declined to comment on whether a decline in the British pound factored into the decision to buy the new London development, 33 Central. The pound has fallen sharply in the wake of Britain’s vote to leave the EU, and the stronger dollar against the British currency would make a purchase cheaper for Wells than it would have been before the vote.
“Many have doubted what will happen to the real-estate market after the Brexit vote,” said Marian Herman, chief financial officer of HB Reavis, adding that the deal shows resilience “even under seemingly challenging market conditions.”
Last week Wells Fargo, the largest U.S. bank by market value, reported its quarterly profit fell 3% amid falling interest rates.
Wells Fargo stock rose 1% to $48.22 in afternoon trading.
Write to Art Patnaude at art.patnaude@wsj.com and Joshua Jamerson at joshua.jamerson@wsj.com
How Google Author Rank Will Benefit Your Brand and How to Get Started
The one thing anyone who pays attention to search engine rankings is that Google giveth and Google taketh away. It’s true that trying to understand Google’s search engine algorithm might as well be (and is) a full-time job for some people. But when something big comes along that will change the way your website ranks with the search engine, you should pay attention.
Author Rank is the much anticipated new way Google will start to weight the authorship of content in addition to the actual content. Basically, the idea is that knowing the content is one thing but if Google could also determine it was coming from a trusted source, it can show that link first. Author Rank isn’t meant to replace the current Google method of determining good search results. Instead it will add to what’s already there.
One thing to note is that Author Rank is much talked about and speculated about but it’s not in effect yet. There is no set start date and by the time Google announces it, it will probably already be in effect. So now is the time to start thinking about the benefits you’ll reap based on its implementation.
Google Athor Rank
How Your Brand Can Benefit From Author Rank
The primary benefit of Google Author Rank is that people who write killer content will automatically receive a boost to the content they’ve written for the web. It’s a circular process. Content that makes it to the top of the search rankings will be connected to other content through the author, raising their ranks as well.
But secondary benefits are tied in with Authorship, which is the tool through which Author Rank will be facilitated. Authorship is a way you can connect your Google Plus account to your content across the Internet. Once you do this, your face and full name show up in the search results along with a clickable link to your Google Plus account.
Search results with faces and recognizable names are more likely to be clicked than naked links. This is true whether your listings appear on the first page or the 17th page. Google has also confirmed that those who use Authorship will receive bonus links. If someone clicks one of your links, reads through the article, and clicks the back link, they will see a new link saying “More from So and So” with three new results underneath.
So, just to recap, you get higher search engine rankings, you get more clicks regardless of where you fall in the rankings, and you get more links on the page when users click on your existing links.
If that doesn’t sound good to you, you should get your ears checked. And if does, you should get started.
How to Get Started with Author Rank
The first step to preparing for Google Author Rank is to start using Google Authorship. First you need a Google Plus account. If you have a Gmail account, you probably already have one. And if you don’t, you get one here. Remember that you don’t have to be active on Google Plus to benefit from Authorship but you have to at least fill out your profile.
Next add the email address from that website domain to your Google Plus account. Just open Google Plus and click “Profile” on the left side of the screen. Click “Edit Profile.” About midway down the page is the section for email addresses. Click that and it will open up for editing. Add the email address in question. Click “Save.”
While you’re there, add that website to your list of places you contribute to. Scroll down near the end of the page to the Contributor To section. Click it to edit it and add the website name and link. Click “Save.”
Next, you should link back to your Google profile from your content. Add the following link to the header of your website: <a href=”[YOUR PROFILE URL]?rel=author”>Google</a> You can find your profile URL by opening your Google Plus account and clicking “profile” on the left side of the screen. Then copy and paste the URL into that code.
Finally, when you’re all done, it’s time to make sure it’s working. Go to the Google Structured Data Tool and enter your information to check if the rich snippets are in place. If they aren’t, go back through your process to check where you could have made a mistake. If they are, that’s great! You’re one step closer to being prepared for the adoption of Google Author Rank.
Google Author Rank Isn’t the Magic Bullet You’re Looking For
Right about now you may be thinking “Great! Google Author Rank is an easy way for me to finally get to the top of search engine results.” Hold your horses, though. It’s just not that simple.
There are no shortcuts in search engine optimization. There is no switch you can flip, plugin you can install, or person you can pay to dominate search results–at least not for good. Even if you manage to game your way to the top, Google will continue to evolve its methods to slap the cheaters and spammers back down. It’s a never-ending battle to stay on top. Only by creating amazing relevant content and working within the confines of good search engine optimization guidelines can you expect to see real, sustainable improvement.
While Google Author Rank is a smart way to take advantage of the tools and resources available to you, it’s not a quick fix. Remember that Author Rank will be just one factor of many. You still have to publish content worth reading and you still have to structure your website in a way that makes it accessible to search engines.
In other words, you still have to put in the work that comes with an optimized website. But at least if you understand and start preparing for Google Author Rank today, you’ll have a leg up on the process.
Author Rank is the much anticipated new way Google will start to weight the authorship of content in addition to the actual content. Basically, the idea is that knowing the content is one thing but if Google could also determine it was coming from a trusted source, it can show that link first. Author Rank isn’t meant to replace the current Google method of determining good search results. Instead it will add to what’s already there.
One thing to note is that Author Rank is much talked about and speculated about but it’s not in effect yet. There is no set start date and by the time Google announces it, it will probably already be in effect. So now is the time to start thinking about the benefits you’ll reap based on its implementation.
Google Athor Rank
How Your Brand Can Benefit From Author Rank
The primary benefit of Google Author Rank is that people who write killer content will automatically receive a boost to the content they’ve written for the web. It’s a circular process. Content that makes it to the top of the search rankings will be connected to other content through the author, raising their ranks as well.
But secondary benefits are tied in with Authorship, which is the tool through which Author Rank will be facilitated. Authorship is a way you can connect your Google Plus account to your content across the Internet. Once you do this, your face and full name show up in the search results along with a clickable link to your Google Plus account.
Search results with faces and recognizable names are more likely to be clicked than naked links. This is true whether your listings appear on the first page or the 17th page. Google has also confirmed that those who use Authorship will receive bonus links. If someone clicks one of your links, reads through the article, and clicks the back link, they will see a new link saying “More from So and So” with three new results underneath.
So, just to recap, you get higher search engine rankings, you get more clicks regardless of where you fall in the rankings, and you get more links on the page when users click on your existing links.
If that doesn’t sound good to you, you should get your ears checked. And if does, you should get started.
How to Get Started with Author Rank
The first step to preparing for Google Author Rank is to start using Google Authorship. First you need a Google Plus account. If you have a Gmail account, you probably already have one. And if you don’t, you get one here. Remember that you don’t have to be active on Google Plus to benefit from Authorship but you have to at least fill out your profile.
Next add the email address from that website domain to your Google Plus account. Just open Google Plus and click “Profile” on the left side of the screen. Click “Edit Profile.” About midway down the page is the section for email addresses. Click that and it will open up for editing. Add the email address in question. Click “Save.”
While you’re there, add that website to your list of places you contribute to. Scroll down near the end of the page to the Contributor To section. Click it to edit it and add the website name and link. Click “Save.”
Next, you should link back to your Google profile from your content. Add the following link to the header of your website: <a href=”[YOUR PROFILE URL]?rel=author”>Google</a> You can find your profile URL by opening your Google Plus account and clicking “profile” on the left side of the screen. Then copy and paste the URL into that code.
Finally, when you’re all done, it’s time to make sure it’s working. Go to the Google Structured Data Tool and enter your information to check if the rich snippets are in place. If they aren’t, go back through your process to check where you could have made a mistake. If they are, that’s great! You’re one step closer to being prepared for the adoption of Google Author Rank.
Google Author Rank Isn’t the Magic Bullet You’re Looking For
Right about now you may be thinking “Great! Google Author Rank is an easy way for me to finally get to the top of search engine results.” Hold your horses, though. It’s just not that simple.
There are no shortcuts in search engine optimization. There is no switch you can flip, plugin you can install, or person you can pay to dominate search results–at least not for good. Even if you manage to game your way to the top, Google will continue to evolve its methods to slap the cheaters and spammers back down. It’s a never-ending battle to stay on top. Only by creating amazing relevant content and working within the confines of good search engine optimization guidelines can you expect to see real, sustainable improvement.
While Google Author Rank is a smart way to take advantage of the tools and resources available to you, it’s not a quick fix. Remember that Author Rank will be just one factor of many. You still have to publish content worth reading and you still have to structure your website in a way that makes it accessible to search engines.
In other words, you still have to put in the work that comes with an optimized website. But at least if you understand and start preparing for Google Author Rank today, you’ll have a leg up on the process.
5 Reasons You Need To Think About Mobile Now
Bold sales and usage predictions about mobile consumers may still be up in the air, but there are 5 reasons why you need to think about mobile NOW.
Will mobile users really outnumber desktop users by 2014? Does mobile access equate to mobile usage? Can’t you just wait this out until mobile actually takes over? Only up-to-date research will get you the answers you need for your business.
Meanwhile, here are those 5 reasons why you need to think about mobile NOW, as well as five great questions to ask yourself just in case you’re still thinking about putting this off until… until… until… it’s too late:
Think-Mobile
1. Innovation – Could one clever mobile app change your world overnight?
Just because there’s no current app on the market that’s taken the world by storm in your particular service, retail or manufacturing niche yet is no reason to put off doing your research until there is one.
One clever and creative teenager could literally change your world overnight with some new mobile application that will either send all your customers rushing to your competitor or build their steadfast confidence and loyalty in you and your business.
In many cases, what use to take years of research, development, manufacturing, marketing, promotion, and delivery can now take only days to launch and deliver online. The mobile app that revolutionizes your niche may be here tomorrow. Will you profit or perish?
2. Research – Are you keeping current on what research says about mobile?
According to http://comscore.com, 92% of all the world’s data was created in just the last two years. If you’re not keeping up with how mobile technology is changing your marketplace, your marketplace will surely change you whether you like it or not.
To get started, simply do a Google search for “mobile statistics 2013″ or “mobile research 2013.” You may also want to search for “mobile for (your industry)” or “(your industry) mobile tips.”
The good thing about doing simple Google searches rather than pouring yourself into volumes of data is that others have already been there and done that for you.
Read their summaries, tips, suggestions, how-to, and short reports, then click on their links. That will surely save you time while keeping up-to-date. If you see something worthwhile and relevant to your industry, THEN go dive into all those statistical and demographic goodies.
Until then, just keep it short, sweet, and regular, meaning at least monthly. Things change too fast not to make mobile research a monthly habit.
Another quick research option would be to join an online networking group like the free Networking Clubs at http://socialmediaexaminer.com. Once you join, you’ll get instant access to all three Business, Blogging, and Facebook Clubs where you can “Start A Topic,” ask your burning mobile research question, and wait for input from professional members who stay current on such matters.
3. Disability – Can mobile customers and prospects actually see your site?
You’ve already invested hundreds, if not thousands, in your website and online presence. Your target customers may see your website in all its blazing informational glory from their desktop screens, but the minute they grab their mobile devices, they can’t see you at all.
Why? Older websites built for desktop computer audiences were often built with now outdated flash and other technology, rendering your beautiful website into a mess or even invisible on online mobile devices. Thankfully, a good responsive theme or an inexpensive mobile website can easily help you convert all that old non-viewable information into an updated online presence of which you can be proud.
4. Influence – Know who your most influential customers are?
No matter what you’re selling, odds are that most of your customers’ buying decisions are being heavily influenced by one weighty group of social networkers — 35-54 year old female mobile users.
They’re the most socially active mobile group online, as well as have a long-researched reputation for influencing just about every purchase made in their households, no matter who actually pays for the transaction. Know where you’ll find them? Online… actively using mobile devices.
5. Empathy – Can you offer real solutions for your customers online mobile problems?
And last, but probably most important, you need to be aware of the various challenges faced by your mobile-using customers online. While they may not be purchasing your services or products online, using online technology only to do their research before buying in person, they still need your help to troubleshoot online problems they have when visiting your website.
While this is obviously not your fault, there’s an odd psychological force at play here that should surely make it your concern. Most customers visiting your site are having a private conversation with you, whether you realize it or not.
When they have a problem while visiting you online, they associate their problem with you. No matter that you have no control over this. What matters is that you stay aware of this oddity and can offer actionable troubleshooting assistance when needed. Just a little bit of empathy here can go a long way with customers.
By the same token, mobile users expect you to know how to solve their mobile problems when visiting and researching your website online. No, it doesn’t make sense. Still, it’s something that should motivate you to stay current on mobile now so you can offer appropriate guidance or referral support to them tomorrow.
Given these 5 reasons why you need to think about mobile as it relates to your business, it’s clear that the sooner you get that research done, the better you’ll be able to handle your customers’ current and future mobile needs.
Will mobile users really outnumber desktop users by 2014? Does mobile access equate to mobile usage? Can’t you just wait this out until mobile actually takes over? Only up-to-date research will get you the answers you need for your business.
Meanwhile, here are those 5 reasons why you need to think about mobile NOW, as well as five great questions to ask yourself just in case you’re still thinking about putting this off until… until… until… it’s too late:
Think-Mobile
1. Innovation – Could one clever mobile app change your world overnight?
Just because there’s no current app on the market that’s taken the world by storm in your particular service, retail or manufacturing niche yet is no reason to put off doing your research until there is one.
One clever and creative teenager could literally change your world overnight with some new mobile application that will either send all your customers rushing to your competitor or build their steadfast confidence and loyalty in you and your business.
In many cases, what use to take years of research, development, manufacturing, marketing, promotion, and delivery can now take only days to launch and deliver online. The mobile app that revolutionizes your niche may be here tomorrow. Will you profit or perish?
2. Research – Are you keeping current on what research says about mobile?
According to http://comscore.com, 92% of all the world’s data was created in just the last two years. If you’re not keeping up with how mobile technology is changing your marketplace, your marketplace will surely change you whether you like it or not.
To get started, simply do a Google search for “mobile statistics 2013″ or “mobile research 2013.” You may also want to search for “mobile for (your industry)” or “(your industry) mobile tips.”
The good thing about doing simple Google searches rather than pouring yourself into volumes of data is that others have already been there and done that for you.
Read their summaries, tips, suggestions, how-to, and short reports, then click on their links. That will surely save you time while keeping up-to-date. If you see something worthwhile and relevant to your industry, THEN go dive into all those statistical and demographic goodies.
Until then, just keep it short, sweet, and regular, meaning at least monthly. Things change too fast not to make mobile research a monthly habit.
Another quick research option would be to join an online networking group like the free Networking Clubs at http://socialmediaexaminer.com. Once you join, you’ll get instant access to all three Business, Blogging, and Facebook Clubs where you can “Start A Topic,” ask your burning mobile research question, and wait for input from professional members who stay current on such matters.
3. Disability – Can mobile customers and prospects actually see your site?
You’ve already invested hundreds, if not thousands, in your website and online presence. Your target customers may see your website in all its blazing informational glory from their desktop screens, but the minute they grab their mobile devices, they can’t see you at all.
Why? Older websites built for desktop computer audiences were often built with now outdated flash and other technology, rendering your beautiful website into a mess or even invisible on online mobile devices. Thankfully, a good responsive theme or an inexpensive mobile website can easily help you convert all that old non-viewable information into an updated online presence of which you can be proud.
4. Influence – Know who your most influential customers are?
No matter what you’re selling, odds are that most of your customers’ buying decisions are being heavily influenced by one weighty group of social networkers — 35-54 year old female mobile users.
They’re the most socially active mobile group online, as well as have a long-researched reputation for influencing just about every purchase made in their households, no matter who actually pays for the transaction. Know where you’ll find them? Online… actively using mobile devices.
5. Empathy – Can you offer real solutions for your customers online mobile problems?
And last, but probably most important, you need to be aware of the various challenges faced by your mobile-using customers online. While they may not be purchasing your services or products online, using online technology only to do their research before buying in person, they still need your help to troubleshoot online problems they have when visiting your website.
While this is obviously not your fault, there’s an odd psychological force at play here that should surely make it your concern. Most customers visiting your site are having a private conversation with you, whether you realize it or not.
When they have a problem while visiting you online, they associate their problem with you. No matter that you have no control over this. What matters is that you stay aware of this oddity and can offer actionable troubleshooting assistance when needed. Just a little bit of empathy here can go a long way with customers.
By the same token, mobile users expect you to know how to solve their mobile problems when visiting and researching your website online. No, it doesn’t make sense. Still, it’s something that should motivate you to stay current on mobile now so you can offer appropriate guidance or referral support to them tomorrow.
Given these 5 reasons why you need to think about mobile as it relates to your business, it’s clear that the sooner you get that research done, the better you’ll be able to handle your customers’ current and future mobile needs.
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